On Sunday, former Olympic gold medalist and current NBC swimming analyst Rowdy Gaines tweeted a photo of a pair of Under Armour shoes belonging to the 31-year-old Rio-bound swimmer. Twelve-week-old Boomer Robert‘s tiny footprint. Under Armour is creating millions selling Stephen Curry basketball shoes. The brand additionally adorned Jordan Spieth’s feet with “smart” golf shoes last month at the 2016 Open Championship to indicate how tech savvy it is. however, the athletic gear maker is taking an enormous leap with its latest footwear news. under Armour created shoes for Olympic swimming champion Michael Phelps. The Baltimore-based company in the week unveiled a pair of custom under Armour shoes that may be worn by world’s biggest star swimmer. The shoe construction features 3D printed midsole technology that under Armour 1st disclosed earlier this year under the UA Architect brand.
Under Armour says it additionally added a private touch to the sneakers: the footprint of Phelps’ baby son boomer is written on the insole of the shoe as “a personal reminder that baby boomer is with him every step and stroke of the manner.”
Under Armour says it is aiming to unleash a new colour for the $300 UA Architect later this month. the primary version of the training shoe was out there in March and sold out in within twenty minutes. whereas the 3D printed shoes aren’t an enormous sales mover—at least not yet—buzz around the Olympic Games and the innovative technology proved too alluring to pass up. The read and white shoes are feature Phelps’s own logo. Phelps has been endorsed by Under Armour since signing a deal with the apparel company in 2010.